According to a survey of social media behavior directed by Adweek, brands need to move beyond mobile to get more meaningful relationships with women. Social media behavior, digital consumption, especially visual content; consumer interaction with portable devices. This leads marketing professionals to optimize and optimize their mobile capabilities. Also experts; women prefer photography more than visual media like video or gif in terms of social media behaviors.
Issues Concentrated by Women in the Social Media:
- 90% Beauty
- % 83 Clothing
- 61% Personal Care
- 56% Online Companies
- 49% Restaurants
- 48% Food and Beverage
- 45% Retail
- 38% Jewelery and Jewelery
- 38% Fitness Wear
- 34% Electronics and Technology
- 30% sightseeing
- 29% Pets
- 27% Swimwear and Bikini
- 24% Toys
- 22% Furniture
- % 19 Game
- 17% Sports Goods
- 10% Automotive and Car
- % 1 Insurance and Finance
Nearly All Women Interact Brand in Social Media:
- 94%
- 6% not found
Online Brand Interaction:
- 31% Daily
- 45% a few times a week
- 20% a few times a month
- % 3 several times a year
- % 1 is not in interaction
Most Visited Places by Women:
- 51% Brand website
- 40% Branded social media channels
- 9% Branding
Most Women's Love Marks About Sharing Shares:
- It's 64%
- 36% is not found
Social Media Platforms Interacting with Own Content of Markets:
- 81% Instagram
- 79% Facebook
- 56% Pinterest
- 51% YouTube
- 43% Twitter
- 35% Snapchat
- 16% Google+
- 5% Vine
- % 4 Periscope
- % 1 Other
Why are a Branding Website Visiting More Through a Social Media Account and Application?
- % 53 Access is easy
- 51% to buy products or services
- 36% More user-friendly
- % 32 Site content is more connected
- 14% Announce opinions about the product or service
Why do women follow the brands on the social media?
- % 74 Get information about discounts and promotions
- % 72 Get information about new products and services
- Track developments about 70% Brand's products and services
Source: Adweek
Author Profile
Recent Articles
Influencer Marketing2018.03.12How to Give an Instagram Sponsored Advertisement
CreatorDen2017.12.07"The platform that makes 1 million payments to Influencers"
Influencer Marketing2017.12.01How to Determine the Right Price for Influencer Marketing
Social Media Strategy2017.10.06How to Manage Corporate Instagram Accounts Successfully?