Women's Social Media Behaviors

According to a survey of social media behavior directed by Adweek, brands need to move beyond mobile to get more meaningful relationships with women. Social media behavior, digital consumption, especially visual content; consumer interaction with portable devices. This leads marketing professionals to optimize and optimize their mobile capabilities. Also experts; women prefer photography more than visual media like video or gif in terms of social media behaviors.

Issues Concentrated by Women in the Social Media:

  • 90% Beauty
  • % 83 Clothing
  • 61% Personal Care
  • 56% Online Companies
  • 49% Restaurants
  • 48% Food and Beverage
  • 45% Retail
  • 38% Jewelery and Jewelery
  • 38% Fitness Wear
  • 34% Electronics and Technology
  • 30% sightseeing
  • 29% Pets
  • 27% Swimwear and Bikini
  • 24% Toys
  • 22% Furniture
  • % 19 Game
  • 17% Sports Goods
  • 10% Automotive and Car
  • % 1 Insurance and Finance

Nearly All Women Interact Brand in Social Media:

  • 94%
  • 6% not found

Online Brand Interaction:

  • 31% Daily
  • 45% a few times a week
  • 20% a few times a month
  • % 3 several times a year
  • % 1 is not in interaction

Most Visited Places by Women:

  • 51% Brand website
  • 40% Branded social media channels
  • 9% Branding

Most Women's Love Marks About Sharing Shares:

  • It's 64%
  • 36% is not found

Social Media Platforms Interacting with Own Content of Markets:

  • 81% Instagram
  • 79% Facebook
  • 56% Pinterest
  • 51% YouTube
  • 43% Twitter
  • 35% Snapchat
  • 16% Google+
  • 5% Vine
  • % 4 Periscope
  • % 1 Other

Why are a Branding Website Visiting More Through a Social Media Account and Application?

  • % 53 Access is easy
  • 51% to buy products or services
  • 36% More user-friendly
  • % 32 Site content is more connected
  • 14% Announce opinions about the product or service

Why do women follow the brands on the social media?

  • % 74 Get information about discounts and promotions
  • % 72 Get information about new products and services
  • Track developments about 70% Brand's products and services

Source: Adweek

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