Women's Social Media Behaviors

According to a survey of social media behavior directed by Adweek, brands need to move beyond mobile to get more meaningful relationships with women. Social media behavior, digital consumption, especially visual content; consumer interaction with portable devices. This leads marketing professionals to optimize and optimize their mobile capabilities. Also experts; women prefer photography more than visual media like video or gif in terms of social media behaviors.

Issues Concentrated by Women in the Social Media:

• 90% Beauty
• % 83 Clothing
• 61% Personal Care
• 56% Online Companies
• 49% Restaurants
• 48% Food and Beverage
• 45% Retail
• 38% Jewelery and Jewelery
• 38% Fitness Wear
• 34% Electronics and Technology
• 30% sightseeing
• 29% Pets
• 27% Swimwear and Bikini
• 24% Toys
• 22% Furniture
• % 19 Game
• 17% Sports Goods
• 10% Automotive and Car
• % 1 Insurance and Finance

Nearly All Women Interact Brand in Social Media:

• 94%
• 6% not found

Online Brand Interaction:

• 31% Daily
• 45% a few times a week
• 20% a few times a month
• % 3 several times a year
• % 1 is not in interaction

Most Visited Places by Women:

• 51% Brand website
• 40% Branded social media channels
• 9% Branding

Most Women's Love Marks About Sharing Shares:

• It's 64%
• 36% is not found

Social Media Platforms Interacting with Own Content of Markets:

• 81% Instagram
• 79% Facebook
• 56% Pinterest
• 51% YouTube
• 43% Twitter
• 35% Snapchat
• 16% Google+
• 5% Vine
• % 4 Periscope
• % 1 Other

Why are a Branding Website Visiting More Through a Social Media Account and Application?

• % 53 Access is easy
• 51% to buy products or services
• 36% More user-friendly
• % 32 Site content is more connected
• 14% Announce opinions about the product or service

Why do women follow the brands on the social media?

• % 74 Get information about discounts and promotions
• % 72 Get information about new products and services
• Track developments about 70% Brand's products and services

Source: Adweek