Influencia is marketing or marketing phenomenon that mostly used the name in Turkey, it has become one of the most effective ad type for the target audience. In a short period of time, the most important factor in the trend of this new way of advertising is the easier, more economical and faster access to the target groups of brands. By taking the right steps with influencer marketing, you can reach your target brand with the broader and most important target.
Bear in mind the Power of Social Networks!
Social networks today offer very powerful marketing channels. In the influencer marketing, this gold rule must be taken into consideration first. By stepping through your marketing strategies, you can reach the target audience through influencers. When Influencer marketing is thought to be a marketing strategy that produces impressive results, it is time for marketers to put new rules in marketing and develop strategies.
What's Important in Influencer Marketing?
Undoubtedly, in influencer marketing, very different methods can be tried according to brands. Many different factors such as how the brand uses the target audience, the product offered, usage and consumption times are important in marketing. Influencer marketing can also be targeted at reaching the target audience on a micro scale and achieving higher returns from smaller markets as well as creating projects that appeal to large masses. For this reason, brands need to determine their targets especially at the entry point to influencer marketing and identify the target mass well. Target identification is not enough. At the same time, cost-based assessments and key performance indicators need to be created. In particular, a good indicator analysis should be done on many different factors such as mass access, result, appearance, targets, clicks, increases, developments, and ultimately sales in order to be successful.
Influencer marketing is also important for social networking after the target audience. The social networks you choose to use must depend on your goals. Different platforms can be used to reach a different audience, each of which is part of a marketing strategy. You may need to select different social media channels based on the specific customer group you want and the target audience you need to achieve.
Test for Influencer Suitability!
The influencer you choose will talk for your image and become an ambassador for your mark. For this reason, you need to make a good assessment before you work with someone. In order to find answers to questions such as "Can this person be the best influencer to represent my company?" We need to analyze the social network profiling well. A lot of different tests should be done at influencer marketing, to look at all the social media profiles of the quiche, to make sure that you are not online or at the same time a bad reputation, you are not involved, and that you are not involved in matters that will damage the value of your products or services.
There are many options available in Influencer marketing. Especially for the first time, if you are going to launch a project on this subject, you can search through a hashtag to find out who is broadcasting about your brand. By doing different research like keyword research you can see what you are doing in this topic and then add these inferences to your strategy. In addition, you can also work with platforms where you are performing an influencer marketing project for the first time, or if you have time and resource constraints, the sector is dominant and the project can be run for you from start to finish.
The content plan for Influencer marketing is also very important. To ensure that your campaign is effective and has a positive outcome, you need to set up all your social media platforms. It should be determined when the content will be published, which social networks will be used, and by which time you will try to reach the target audience. At the same time, the times when the target band is most effective should be selected and the content should be presented at the most appropriate time. The influencer you work at this point can help you as a follower, the person who best knows your target mobility. What you get after your content presentation is the most important step in the name of the future of influencer marketing.
Do not Ignore Measuring Your Results
When creating your campaign strategy, remember to answer the following questions according to the goals you set at the start;
- Have you made any progress?
- What did you learn from your kitten?
- Which publications gave the best results?
- Which publications performed poorly?
The efficiency you get after all these studies is the most important indicator that the mobility in sales is on the right track. For this reason, influencer marketing should be shaped by making a good evaluation after and during studies.
- Ozden Ozturk, after the training in the field of finance e-commerce and marketing companies turned to the field of operations. She continued her yoga, individual coaching, reiki and meditation classes. He currently works as a Chief Operations Manager at CreatorDen, and gives yoga classes.