The video continues to grow on the Internet and is expected to form 80% of the total Internet traffic in a short period of time. Youtube with the momentum, catches Vine, Snapchat and Insragram to move to the next step with the users of the moment to live with the sharing of the lives of the video more and more of our lives in a short time to come before us and continues to be popular. Short videos coming back with TikTok.
Short videos back with TikTok
Have you ever heard of TikTok? In fact, it would be more appropriate to revise this question as Aslında Did you use TikTok? Aslında. Because if you're spending some time on Youtube, you won't be able to come to TikTok ads Çünkü
If you have never heard of TikTok before the possibility is too low, you probably have heard of Musical.ly. Musical.ly application, which started with the structure that focuses on music listening and user experience, started to be re-branded as TikTok in August by ByteDance which is the owner of the application in 2017 with its structure blended with video which is a rising value.
The music video-driven application allows users to post and share short videos of their users with their friends, often with lip syncing, filming and dubbing or dancing to popular scenes of sequences.
Rise of TikTok
We can't know if you're interested or not, but TikTok has a value to pay attention to. According to a recent survey by Apptopia, TikTok is growing rapidly in the 90-day period ahead of October 29, 2018. Over the past three months, there has been an increase of 20% across the world and 25% over the US.
In fact, TikTok now has more downloads than Snapchat, Instagram, Facebook and Youtube.
What is TikTok's recent rise? When we look at TikTok, the Vine and Musical.ly applications, which have previously had a serious audience, fill the gap. It allows users to share fun short videos. The videos in TikTok are limited to 15 seconds, but can be added together into longer forms.
TikTok currently has 130 million users worldwide and continues to grow rapidly as it appears. It is evolving and becoming more popular, unlike an audience movement similar to the major social media.
The popularity of the app increased dramatically with the actions Reactions iyle feature added a few months ago. This feature allows users to publish their own videos in response to original video content.
From the chart above, you can see TikTok becoming increasingly important. The videos are fast, fun and creative. You might think like the Vine app just before it's most popular. You can hardly remember the use and the phenomena it creates in our country.
One of the most important features of TikTok is the use of test space. As mentioned above, TikTok belongs to the Chinese company ByteDance, the owner of another very similar application, Douyin in China.
Douyin has more than 300 million active users per month. This actually means that TikTok has 450 million users worldwide. But at the same time, TikTok has the opportunity to test different tools and options of larger applications before offering them in markets outside of China.
Does TikTok offer brands an opportunity?
NBCUniversal and Seventeen have already started to organize short kullanıc shows ün in TikTok to appeal to younger users. This shows that there will be very important advertising opportunities for TikTok content in the future. Although it depends on whether it can improve the existing potential, it may become an important digital marketing channel in the coming years. It is early to say that it is an important channel for TikTok, which is at the beginning of the road, because it does not currently have a form suitable for advertising content. However, if you are aiming to reach younger users, you should focus on the TikTok application, which is currently increasing its popularity.
The available data suggests that TikTok may be the next Snapchat, but it can also be the new Vine. To grow, the company needs to make a difference and meet what is expected from the marketing channels. We can say that TikTok will be a very popular application in 2019.
- Operations Specialist @CreatorDen
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