Marketing is constantly improving and marketing strategies are changing day by day. While e-mail marketing and content marketing are still among the most viable strategies, new and growing marketing strategies are worth a try.
Without testing a strategy, without optimizing and without regulation, it's very hard to know if it will work for our business. If you are thinking of changing your current marketing strategy or considering it, we recommend you to take a look at these brand new and rapidly rising strategies!
1. Influencer Marketing
Influencer Marketing is growing at an incredible speed and there is no signal to slow down in the near future. Agencies / platforms that make influencer marketing receive consulting requests from companies all over the world every day about how to integrate this rising trend into better brands.
In a survey of more than 200 marketing experts, 66% of these experts reached the conclusion that influencer marketing was somehow involved in marketing strategies in 2016. This number signals that more brands will increase exponentially as campaigns become more aware of the suitability of brands for influencer marketing.
With this ever-rising trend, budget questions are also on the agenda. Influencer marketing, which is well below traditional advertising budgets, can reach millions with a reasonable budget. At this point, we would like to remind you that you do not have to work with macro influencers. By working with micro influencers for your brand you can reach the target audience. Microinfluencers, which are more prominent in niche targets, can be more effective in marketing efforts for specific interests.
One of the most important enhancements of Influencer marketing is that brands can directly reach the follow-up that social influencers are already connected with trust. It is now very easy to reach out to the masses who trust the recommendations of the social media influencer they follow.
With the increasing number of traditional advertising budgets and ever-more digitized ad-blocker applications in the world, influencer marketing enables brands to create more original and effective content.
2. Video Blogs
Video blogs (vlogs) are a very effective way to create loyal followers. Video content that the consumers like to follow has a lot of viewing rates. With 1.5 billion monthly users logged on YouTube, the daily viewing rate from mobile devices is more than an hour away. This data also reveals the potential of the video-watching kit, especially on the mobile.
At the same time, the videos associate the brand with a friendly approach, making it more humanly perceived. This allows for instant trust. This confidence is increasing as we continue to share original content.
Vlogs help you make distant shots from content that is pre-engineered, worked or smelled. It allows your brand, your team, your business, in short everything related to you, to be understood by your potential customers. By creating a vlog that attracts the attention of many people, you can achieve recognition of your brand and thus grow your brand.
3. Internet Publications
As Internet publications become increasingly popular, it also offers you a great opportunity to communicate with your target audience.
Jim Parrish, one of the founders of a law firm, says: "In the eyes of an entrepreneur, internet publications are interesting because at the same time content that you can consume while doing something else allows you to do multiple things at the same time and learn something. The internet broadcast you listen to while doing your morning gym helps you learn something on your own. "
For these reasons, you do not have to make a great sales pitch or create long-running commercials. If you tell a story and you can include it in this story, then you have reached the most effective way. Consumers enjoy interesting, convincing, and more content they can connect with.
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