In the past few days, Instagram has announced that by the end of 2016, it will bring an update that includes special tools for business users of the platform. This update will include innovations such as job profile creation, analysis, and the ability to translate posts to be created for organizations. Also Instagram update; will also be able to shape your sponsored shipments according to the demographic characteristics of your target group.
The purpose of the update is to enable the business owners to use the platform more flexibly
Instagram is planning to provide a platform for business owners to understand the needs of new customers in the market and market, in the direction of the feedback they receive. In this way, business owners can create custom profiles and create sponsored content using demographic data from Instagram's database.
Businesses and advertisers have to be Facebook pages to create custom Instagram profiles. Business profiles opened using Facebook information will also have a contact, or "contact" button, where followers can communicate directly with the business. In addition, businesses and advertisers will update with new updates; They will also be able to evaluate the variability of their time-based access, interaction, and liking.
James Quarles, Global Head of Business and Brand Management at Instagram, said more than 200,000 advertisers across the platform, most of them small and medium-sized businesses. In addition, Quarles noted that this update is essential for business owners, "50% of Instagram users follow the brands they love in Instagram, and at least 60% of them learn about brand and product developments from Instagram."
Another Feature Coming With Instagram Update Covering Offensive Comments
With this feature, company accounts and brands will be able to automatically delete comments that are passed on to certain slang patterns and heavily complained words. It would not be wrong to say that this innovation will be of great convenience to businesses if Instagram owns 300 Million active users per day and the fact that the shares of major brands have received thousands of comments.
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