Lately, there have been influential influencers everywhere. On many social media platforms, we see people who write "influencer" in their profile. At the same time, brands have cooperated with influencers to create successful and vocal viral campaigns. These are the ones who are chasing after millions, Who are the influencers? How to be an influencer? How is the Influencers different from internet phenomena? Why did brands start choosing influencers?
Is influencia; with the word meaning "affecting" means. Generally speaking, Is influencia; community the person who influences, the power to shape people's thoughts and behaviors. Historical personalities, fame, contemporary social media phenomena are actually influencers. They can drag themselves from their pursuit by influencing their thoughts, actions and words. Martin Luther King Jr., Hz. Muhammad, Che Guevara, Mahatma Gandhi, Nelson Mandela, Mother Teresa, Sigmund Freud, Bill Gates, Steve Jobs and Charlie Chaplin historical personalities are the influencers of their era; their thoughts and behaviors, and their masses, and have revolutionized their fields. Nowadays, influencers in every area open their doors to the followers of the new world with their courageous actions. Technology leaders enthuse entrepreneurs with successes, fashion trends with celebrity wears, and phenomena are reshaping the point of view of young people, especially young people, in which they are active. The digital world's influencers touch the lives of Internet users alike their historical personalities.
Are there Social Media Influencers' Brand Executives?
Social media influencers taking part in the digital strategies of brands brand embassy tasks. Influencers like fashion, travel, beauty and care in popular social media networks like Instagram, Youtube and Snapchat on certain issues appealing to millions of people by attracting internet users. Influencers brand sales partnerships they have to protect their personal brands when doing so. Before they go out of the line where they are familiar with the mass of followers in the product sharing they make about the brand, they will be able to feed their products. It does not always have to be money to cooperate with them; the use of free products and services, the payment of travel expenses, etc. Agreements can also be made. Of course, this influencer's own initiative remains. World renowned influencers are able to accept the purchase of products that exceed tens of thousands of luxury brands in particular, or the payment of world tour costs. The biggest difference of Influencers' brand envoys is; own personal brand lines and followers confidence . Trademark embassies have much longer-term cooperation with brands than influencers. They use the brand's products on all digital channels and make announcements and share the information given by the brand. Trademarks must be loyal to one brand, just as their fame is the face of a brand, they can not use the products of the same brands and can not make promotions. Social media influencers are the people sharing their own experiences, they can promote various products from different categories by cooperating with many brands at the same time.
What is Social Media Influencers and Trademarks of Trademarked Proprietors?
Traditional celebrities; such as art, politics, music, film, television, or modeling. Similar to the famous brand ambassadors who are the faces of brands, they excel in society with products of equivalent brands. You have heard of the famous people who sued on behalf of such mistakes. You can see the face of a celebrity that cooperates with brands on TV, online and print media, outdoor advertisements, and in short, everywhere. It is not expected to have any competence in the product of which the celebrities are introduced. A world famous singer can be the face of a cosmetic company. But that does not apply to social media influencers. Influencers in social media usually in a certain area expert eye-to-eye, by followers "expert" are opinion leaders. If a make-up influencer advises a newly emerging bicep, it may be useful, reliable and useful accepted as guiding buying behaviors it has an influence. Traditionally fame can be the face of another brand when the deal with any brand is over. This will damage the confidence of the fan base. For the previous product "This is the best!"The famous person named, after a short while"No, this is the best, the newest!"On the slippery floor. Brand ambassadors may also have similar effects with some things they do not always. Social media influencers in the co-operation with their brands, the product, service or service really experiences and good - with all aspects of bad share their true ideas. What they hear of their followers an unshakable confidence environment with respect creating millions of them. Nor does it need to collaborate with the brand to share a product that the social media influencer likes. Influencers' main goal family-like be beneficial to followers and to make mutual communication sustainable.
Influencers or Phenomenons? Which one do we trust?
Influencer marketing phenomenon marketing, recollection marketing, remember marketing, effective marketing such as the fact that the concept does not fully meet the definition of those who are becoming. If we approach it a little more etymologically, we can see that none of these definitions is enough. When it comes to recall marketing, there seems to be a perception that there is a concession. Micro influencers The concept of the phenomenon, which is famous for attracting the attention of millions of people, does not fully meet this marketing concept. Effective marketing can be more accurate than all these definitions. If a phenomenon is something you produce, something you do not have, then using it in its original form will also prevent a semantic void. Influencer marketing Although we always advocate the correct and proper use of Turkish language, I think that using it with its original form filling in its concepts will not detract our language. This is a little unnecessary work to translate into your own language when you say a foreigner. If we leave the concept philosophy aside, that influencers are not equivalent to phenomena I can say. Phenomenals address millions like the influencers, but they can not create the same confidence. phenomena with what they do extensively as a specialist in the field viralized people. It can also be a so-called phenomenon by doing something extraordinary. Influencer on sharing their own life experiences for their followers about a certain topic they have gained trust. Of course, reaching millions of people influencers can become phenomena. If we need to clarify; not every phenomenon can be an influencer, but every influencer has the potential to become a phenomenon.
Can I Be an Influencer?
I answer directly; why not? The fact that life is not the first rule is that you can accomplish everything by working disciplined and passionately. First, ask yourself the following question: Why do I want to be an Influencer? Let's say you are very interested in healthy life. Every day you search for special food recipes and sports programs, you also tell people in your circle when you apply. Foreigner you see on Instagram or Youtube lifestyle influencerYou are following with interest. "I have to do something too!"You must first your personal brand Find a name for him by imagining it as a real person. Then by creating social media accounts with this name quality views and sincere opinionsstart sharing text with the text of your page. Do not buy fake followers to increase your follower count. You will also be attracted to internet users as you are already expressing your extraordinary ideas in an intimate way. Be real and reliable. In this process, you can communicate with bloggers or other influencers you can develop your network. You can use your network to gain more followers. "But I want to cooperate with brands, to be beneficial to people."You agree with my referral agency. You remember the Instagrammer, who recently said to a hotel at a foreign expense, "Let's do your presentation, give me a free vacation." Probably after the embarrassing crisis, the brands will not want to cooperate with themselves again. There are many advantages to collaborating with brands through agencies. e.g from creatore influencer marketing platform, you make a charge on the brand side before you create your content, and the money that you have approved for your content allows you to switch money. If there is any problem, get easy and quick communication and solve it. In addition, with its special application to influencers, influencers can reach many more brands than they alone can. from creatore you can be more easily noticed by brands through a single platform and you can develop your account by viewing the campaigns that brands need. To register for the CreatorDen platform as an Influencer here Click.
Why did brands leave their celebrities and start to prefer Influencers?
The world famous brands have started to cooperate with more than a hundred followers of macro influencers or micro-influencers, which have fewer followers, instead of the folks who introduce another product each year. The main reason for this is the influencers' followers confidence and loyalty that the relationship is a solid basis, sincere with the use of a communication language, the target is more interested in the kit. (See: Beverage Devi Coca Cola How did you raise Brand Awareness with Influencers? ) The brands that choose the path of organic growth through the interaction of social influencers use the user-generated content strategy, adopting the marketing approach of the future and signing great success. (See: How to Become a $ 500 Million Brand with a Single Influencer?) By 2017, global influenza marketing agreements have exceeded $ 1.5 billion. The market share in Turkey has reached 30 million. from creatore influencer marketing platform in 2017 More than 2000 influencers By bringing together brands, influencer to in total $ 1 million'more than paid. To match the right influencers for your brand or to collaborate with brands as an influencer from creatore family here you can join by clicking.
CreatorDen 2017 Influencer Marketing Stats
- Dilek Erdensoy, after his language education in America, after his license on philosophy; design, digital media and marketing. The writer who continues to write on various sites; science, technology and philosophy, closely following the media and advertising industry.