Because each social media platform has different interaction tools interaction rate calculation we can say that there is a change in the formula, but the logic is the same for every platform. Instagram is calculated as follows.
When calculating the interaction rate, 48 hours after each share, you will be able to help you measure the success of your social media shares, making each share individually and observing their changes. It is very important for you to make a correct calculation to note your tracker number once every share. Finally, as CreatorDen team, we share interaction rates, which are considered successful for Instagram, according to follower intervals.
Interaction Rate Calculation
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Success in Social Media Marketing: Interaction Ratio
Facebook, YouTube, Instagram, Twitter, Snapchat, Tumblr, LinkedIn. As the years go on, new social media platforms are joining this list. These social media platforms, which host millions of users, are being actively used or being used by brands that want to touch their customers. Especially in the world, the period of daily social media usage lasts over the television viewing period, and being active in social media is a condition for companies. The question "Does our social media content see enough interest?" Is also playing a key role in measuring success in social media marketing. Engagement Ratio is one of the most basic metrics you can use to measure the success of your social media content.
Social media has become a part of our life by developing its own dictionary every year, when we say "Love" first and then "Comment" "Retweet", "Repost" It is not wrong to say that these terms represent a reflection of the reactions that users viewing a particular content will give to this content in real life. If a television program broadcast on a local television channel can not be expected to reach 80 million viewers, we can say that success does not vary according to followers. A metric that is calculated as the ratio of your total interaction amount to your total follower number, in its simplest form. Do not forget that this ratio can be reduced as your follower grows. That's why it's so important that you get what you like, how much you like, comment or share.