Instagram and Snapchat Race: Round 2
Snapchat, based on creating snapshots and sharing stories with friends, will disappear in 24 hours, and the cold war between Instagram, the world's largest photo-sharing network, is getting more and more exciting.
The battle between the two most profitable companies in the world began in February, when Instagram integrated the narrative feature of Snapchat into its own system. With the Instagram stories feature, photos and videos that can be viewed 24 hours a day, such as on an individual Snapchat, can be published in a way that both can be added to the story and reach all followers, as well as sent only to selected people. Instagram, which has 700 million active users, has slashed Snapchat's growth in February-March 2017 by 82% with this radical outflow.
Shortly after the Story's release, Instagram, as another foot of this move, included Snapchat's "facial filters" into our story system, giving Snapchat a kick. Although Instagram's new filters are not as quality and effective as Snapchat filters by many users, this move has also taken Instagram one step ahead of the battle with Snapchat.
Snapchat, who kept his silence after the successive moves of Instagram, was eagerly awaiting the second round. Snapchat introduced the feature of special stories that we gave the week "Custom Stories". With this feature, users will not only be able to share stories with their friends but also with their friends. It is thought that this feature can be used as a common database especially for big events such as concerts, weddings and festivals. While Snapchat is announcing its new feature with a video, the next move in the Instagram and Snapchat battle is awaited.
- CRO @CreatorDen