You have a dream. Whether you want to grow your own small business, to be recognized as a well-known and loved brand, or you want your current brand to open up to the world and reach millions of people. How do you get rid of your powerful competitors in billions of dollars in the industry? What can you do with a small budget in the digital world using technology? As of 2018, the number of internet users has reached 4 billion. When everyone is actively using at least one social media platform, we can say that social media is an unlimited opportunity. The brands that plan their marketing strategies through digital are also at the top today. Internet authority accepted influencer on structured with social media campaigns it is no longer the target mass that brands will no longer reach. In this text macro and micro influencers collaborating with stories of brands establishing multi million dollar empire from scratchyou will find ni. Taking the promise that you already shape your marketing strategies through influencer marketing.
1- SkinnyMe Tea:
Multi-Million Dollar Empire With Micro Influencer Followed by 1000 People
When he was working as a digital marketing specialist, he took steps in entrepreneurship when he had only 24 dollars in the bank Gretta van Riel from Melbourne, “teatox"The first e-commerce company to sell healthy detox teas SkinnyMe Tea with more than 300 loyal customers worldwide. 2012 In May, Instagram'da not include businesses, and there is no limit to follow the time spent with the TV when the night began to follow 4 thousand people. To herself "Who is my target group?"He asked, based on people who acted with a young and healthy lifestyle, and eventually followed everything in Melbourne. In the first 6 months, it started to earn 600 thousand dollars per month and it started to target people living in Sydney as well as Melbourne. An Instagram user who lives in Tasmania in the same year and has 1000 followers SkinnyMe Tea The result is that when they see that they have made the biggest sale (1000 $) on a daily basis until that day, influencer marketing started to run through. At that time, no brand was sending gifts to the influencers, says Van Riel, saying that he did not have any competitors and that the influencers responded enthusiastically to this special interest.
In 2013 Shopify Build-a-Business Van Riel, who attracted the attention of his opponents by winning the competition, influencer marketing He did not give up his strategy. Another initiative in 2014 The Fifth Watches it has started to sell the watches only for 5 days and 5 days each month. Within a day, all the products were sold and they started to earn 100 thousand dollars a day. Van Riel says that they sell products worth $ 200,000 in just 5 minutes and that they focus on improving their relationships with customers in the remaining 20 days of the month. The strategy that provided this success was to create a waiting list, send out 30 hours each month to the influencers each month to promote their products through sharing, and transform Instagram users into end-users while making them feel privileged. Investment return When it is concerned the best digital marketing technique influencer marketing said Van Riel, micro-influencers social media ores he says. Gretta van Riel, who founded his own empire with the Influencers, has five different brands at multi-million dollar worth.
Company Winner of 1.2 Million Dollars per Month in Influencer Marketing Campaign
Flying skateboard company Uwheels'ın founder Dan Fleyshman is looking for a way to increase sales both at the age of 23 and to introduce potential buyers to this new technology have solved their problems with influencer marketing. While Dan's girlfriend communicates with the famous rapper, singer, and athlete, the company has also been able to reach the influencers, the Instagram model, to promote their products. In the process, in recognition of the fact that they are not the only example of the racetrack, each sender has been stripped of the crowd, especially by sharing a single message. (Submission text: "Got my @Uwheels with the alarm and the bluetooth speaker system. @Uwheels.") On Facebook instead of advertising in agreement with the influencers they paid a few cents per click for the product. Facebook influencers With millions of followers, this move has been successful.
At the same time a lot of people share blitz advertising There was an effect. They spent $ 61,200 in total influencer marketing in the first opening month of the campaign, the company sold more than 1.2 million dollars. Even when social media traffic slowed over time, they continued to support Uwheels sharing. History the youngest public company CEO , Fleyshman succeeded in different business models after flying skateboarding. At the moment, he continues to advise and run different business models to 26 different companies.
Million Dollar Brand Own Influencer by Kuran
This is an extraordinary success story that we have heard so far out of influencer marketing examples. While he was an art student at New York University, he worked as a trainee and assistant in the Teen Vogue magazine. Emily WeissTo share the recommendations of some of the world famous makios that are fans in 2010 Into the Gloss has opened a blog called. Combining the beauty industry's inspiration with the beauty tips of makeup professionals inspired by the fashion industry, The Top Shelf and began to visit followers at home and talk about the products they use. With this interesting approach, the blog soon reached over one million visits a month, attracting the attention of the Millennials. At that time, every woman created a community that could reveal her own beauty and even though the Glossier brand had not yet been spoken, it reached 184,000 followers in Instagram. While presenting the products of the brand, he listened to the voice of this community. Considering that it is only 5 minutes to complete makeup before the present day woman leaves the door, she has developed products that are both affordable (less expensive than $ 26) and with the least effort to produce the most effective results.
In 2014 Glosser One of the first interpretations of Weiss, who announced his brand again with a post he wrote for his blog "When will he come to Canada?". Then the women in other countries of the world asked similar questions. This interaction is actually influencer marketing There is evidence of how enormous the power of understanding is. Before you start selling more products, spend millions of dollars on traditional advertising for any brand awareness. influencer's own brand, and demand from anywhere in the world Recently, for the influencers,New king and queen of the internet"Is also evidence. Weiss, who presented the concept idea to the investor, From $ 10.4 million have invested too much. In the $ 250 billion cosmetics industry, marketing strategy of influencer power Weiss says that the company belongs to the Gloss community, which accounts for over 90% of its share in millions of dollars. Before the end of 2016 company's sales increased by 600% and investors $ 24 million they have to invest more. Similar examples are also in our country, and the star in social media, Kerimcan Durmaz and Danla Bilic like influencers.
4- Frank Body:
A Brand That Earns 20 Million Dollars in a Year with a Single Product
Steve Rowley, who runs a local coffee shop, is constantly looking for customers to use now coffee beans demanded his own business idea. Australian marketed skin care products Frank Body brand with an investment of less than 10 thousand dollars, in 2013 with a single peeling product with coffee came out on the market. The product was first sold in Australia before the sale, and later in the world beauty bloggers and influencers Thousands of sample sending companies, only $ 20 million success in a year . Thousands of influencers #thefrankeffect The product announced by Hashtag was ordered by millions of people who were offered for sale. Today the company is delivering more than 149 countries.
Thousands of brands that set out as a small enterprise with billions of dollars worth of ecosystem, with just a few thousand dollars in capital, influencer marketing method today multi million dollar empires It turned. It is no longer necessary to give away millions of dollars in advertising using traditional marketing methods, such as the old, or check out in the US like in Hollywood movies, to become a world famous brand. Today all over the world influencer on beauty, healthy life, sports, fashion, decoration etc. by followers. issues internet expert . Because they do not give this status to themselves, they take the support of millions behind them they can adopt their ideas.
Compared to all marketing methods influencer marketing more of the product content announced with trust. According to the Nielsen study consumer confidence when called Contents of influencers with authority figure of 51% comes first. If you want to announce your brand to the world, set up your own empire and pay with every payment method match the right influencers for your brand If you want CreatorDen influencer marketing platformnude here you can start using it immediately. Do not forget! Your dreams are just an influencer away ...
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- Dilek Erdensoy, after his language education in America, after his license on philosophy; design, digital media and marketing. The writer who continues to write on various sites; science, technology and philosophy, closely following the media and advertising industry.