As technology develops, the marketing world is also undergoing a rapid change. Nevertheless, the most popular methods that marketing specialists use to reach their customer base are losing their validity one by one. Traditional media advertising faces a challenge as your social and digital world is on the rise and your favorite line is at work and your time is a waste of time. Banners that read something on the Internet or face a sudden surprise while watching a video are quite annoying to the consumer. The name we hear often these days influencer marketing is slowly changing the advertising industry.
The rise of the influencer marketing concept has led to massive changes in the marketing world and the marketing of their products and services. The key factor in the success of the Influencer marketing strategy is the performance of the influencers. To determine this, important factors that can scale the influencers you choose for your brand.
Before you start calculating the return probabilities of your investment, you need to determine how much you can invest in influencer marketing. Your investments may be more than your budget. For example, human power and time can be. Your investment cost; your research into your influencer marketing campaign can be made up of elements like yours.
Access and Rate
Access and rate are other important metrics. One of the biggest mistakes made in influencer marketing is focusing on the number of influencer followers. Successful campaigns with high-impact influencers can be created, but there is no guarantee. For example, an influencer may have hundreds of thousands of followers, but that does not mean that it will have high interaction with its followers. In such a case, the result your brand will have from influencer marketing will not be very satisfactory.
Evaluating influencers' followers correctly during the influencer search phase is a great help for you to find the right name for your brand. First, investigate how your brand is perceived by your target audience. When choosing an influencer, consider the general perception of your brand.
In the Challenge Pricing Mechanism
It would not be wrong to say that the pricing mechanism is one of the challenging sides of influencer marketing. Markets are having difficulty determining expectations from pricing. Traditionally, ads are calculated with access. But the effectiveness of influencer marketing is determined by the number of influencer followers, the number of followers, and the intensity of the brand. It is estimated that an influencer with 500 thousand followers will reach an average of 10% of the access power.
Access New Value
In many cases, the client may think that the agency pays more than necessary. The reason that advertising campaigns are effective, such as the reflection on sales, is difficult to determine because of the reasons that push your advertiser to this position. With Influencer marketing this is getting easier. The concept of "access" emerges as a new value to measure effectiveness. With Influencer marketing, you optimize a campaign, and you control variables such as how many people you access and how much you reach. This puts the concept of reach into the marketing world as an important indicator in your campaign metrics, influenced by social platforms that offer you clear statistics.
Many brands meet with the concept of influencer marketing, and they prioritize their adaptation efforts. All this is about finding the influencers that brand new products to market and reaching them right. The end result is disappointment for brands. Especially in the early days of influencer marketing, all influencers did not respond positively to this demand of brands. But this problem has been solved by the development of the relationship between applications and brands and influencers. The Influencers soon became the new trend-adapters and brand advocates.
Effective Strategies for Influencer Marketing
For a successful influencer marketing strategy, you must identify the most appropriate influencers. One of the most important requirements is to analyze influencers that can be associated with your brand and share effectively through social media channels. Later, in order to develop a sustainable relationship, influencers need to embrace your brand and your products. It will be correct to give brief briefs to the influencer for content after the agreement is made.
Source: Martech Advisor
- Ozden Ozturk, after the training in the field of finance e-commerce and marketing companies turned to the field of operations. She continued her yoga, individual coaching, reiki and meditation classes. He currently works as a Chief Operations Manager at CreatorDen, and gives yoga classes.