The most effective method in digital marketing strategies is content marketing. Content marketing; is a marketing technique that activates the mass of potential customers and implements purchasing behaviors by constructing content that meets the needs of the target audience. Branding with content marketing It aims to provide customers with the information they need so they can participate in the process. At the same time, it exposes new needs and ensures that products are still demanded by people. (See: What is Content Marketing?) Nowadays, as traditional marketing methods lose their effectiveness, consumers like to have information and to make purchasing behaviors according to the references of the people they trust. Instead of clicking on ads, people trust the ideas of people they follow in social media. That's why social media marketing, content marketing and influencer marketing techniques combined, reaching millions of people successful viral advertising campaigns it's coming out. Even famous international brands are now working with influencers who are recognized as the authority of the Internet instead of ordinary fame. (See: How to Become a $ 500 Million Brand with a Single Influencer?)
Tiffany & Co., one of the giants of the luxury jewelery industry. and Swarovski sell billions of dollars each year. In the category of luxury goods consumers spend more than $ 570 billion a year. The competition environment is getting hotter as the interest of being a lucese is increasing. Markers who want to get out of their ranks are also looking for new ways. In this article, Tiffany & Co. and influencer marketing campaigns of Swarovski brands.
Tiffany & amp; Selected the Internet's Most Famous Young Influencers in Digital Marketing Campaign
Tiffany & Co., one of America's most famous luxury jewelery brands, is known for its ever-present blue boxes of trademark signatures. The brand, which symbolizes elegance and richness, positions itself as determining trends while presenting luxury. In May we passed influencer marketing 4 people selected by the brand of choice method consisted of Millennial (Y Belts) and Z belts. Each influencer had at least 1 million followers. Influencers have shared 1 or 2 sponsored content for the brand. Brand working with young influencers thus targeting the new consumer segment from the Z axis. The influencers chosen by the brand are as follows:
- @kendalljenn is - model, 91.8 million followers.
- @maddiezieg on - dancer and musician, 11.7 million followers.
- @doyoutravel - touring influencer, 2.8 million followers.
- I @yarashi - Player, 2.5 million followers.
The brand, especially Kendall Jenner, is in the celebrity category with famous influencers has allowed more than 90 million new customers to reach the masses with a single Instagram transmission. Like Kendall Jenner, who is closely following the young generation famous influencers, enabling brands to reach younger cuts outside their target mass and interact with these new masses. Kendall Jenner has overtaken the traditional tradition by taking risks with his share, although Metropolitan Art Museum's annual event, known as Met Gala, which is held every year for the benefit of the Costume Institute, has not brought a particular product out of the foreground. Branded with floral cube positioned it as a trend-setting and youth-appealing brand.
Introduced Swarovski Anneler Day's Special Preparation Collection with Influencers
The Austrian luxury jewelery brand Swarovski offers the highest quality jewelery at affordable prices compared to its competitors. It is possible to find one of the most expensive clowns in the internet site for 999 dolars. The brand, which embraces the principle of affordable luxury, aimed at the younger generation in the past Anneler Günü. Anneler Günü'nde a special collection was prepared for the most expensive jewels were offered for sale. Swarovski in total 19 influencer . Of these, 13 have less than 100,000 followers micro influencers and the remaining 6 influencers have more than 100,000 followers macro influencers. The four major influencers of the campaign are as follows:
- Becky Hillyard (@cellajaneblog) - 319 thousand followers.
- Sonya Sanchez (@sonyadsanchez) - 295 thousand followers.
- Melissa Ce Koh (@melissackoh) - 257 thousand followers.
- Olivia Jeanette (@oliviajeanette_) - 226 thousand followers.
the Swarovski social media marketing with content Melissa Celestine Koh, aged 28, one of the main influencers in the advertising campaign using the sponsored Instagram send Shared. One of the senders shared the moment she gave her mother Swarovski 's grandsons while the other sent a photo of the same mother - daughter' s grandsons.
Fashion and travel Melissa and Swarovski, closely watched by the younger generation with its colorful varieties based on it, were able to interact with the massive purchasing power of luxurious jewelery in the middle and high class. Melissa's shares successfully positioned Swarovski as an ideal gift for the Day of the Anniversary. At the same time, the sharing she made with her mother contributed to perceiving the products as purchasable by all, as it is at the very beginning of the brand.
Whether you are a brand operating in the luxury sector or addressing general consumption cooperation with influencers reaching millions of people, creative advertising campaigns creating your brand awareness and sales rates to increase simultaneously here by clicking CreatorDen influencer marketing platform you can start using it immediately.
- Dilek Erdensoy, after his language education in America, after his license on philosophy; design, digital media and marketing. The writer who continues to write on various sites; science, technology and philosophy, closely following the media and advertising industry.