The Influencer market is said to have a value of over $ 1.5 billion and it continues to increase by putting on this development, and it seems to increase as time goes on. The recent work of the World Federation of Advertisers says more than 65% of the brands in the next 12 months intend to increase their spending on influencer marketing. Influencer marketing's place in marketing will be an important idea in determining your marketing strategy.
If influencer marketing is still not part of your strategy, the following are some of the following things.
Influencer Marketing with Data
Did you know that 47% of internet users aged 18-24 use advertising blockers? In fact, according to EMarketer's research, 30% of internet users in all age groups are using ad blockers. This information should have a very important place in your marketing strategy.
Nielsen says 92% of consumers across the globe rely on suggestions from their family and friends over all other ad formats. This means that everyone is involved in the sphere of influence and they are very much concerned about the suggestions of the people they are in the domain.
Can you guess where we're going to take it? Influencer marketing! Yes, influencer marketing provides a real solution to advertisers and helps brands create reliable recommendations for their products or services.
Influencer marketing can be used at any stage of the buyer channel, becoming one of the highly interactive marketing methods with the right choices. Influencers with broad access can help increase your brand awareness and influence your potential customers. Influencers with smaller but more effective populations, ie micro-influencers, are generally useful when the cycle comes to the decision-making and evaluation stage. To find the right influencers, you should always consider the benefits that your influencer marketing campaign will provide you. Choosing the influencer according to the goal of your marketing strategy plays a key role on the path that leads to more successful results.
Influencer marketing strategy will be useful to your brand regardless of whether you focus on inter-agency (B2B) or customer (B2C). Nowadays, there are niche influencers in every sector, but there are some situations that require you to spend more time and search for them. Don't underestimate the power of Linkedin if you're working with B2B. You can find hundreds of thought leaders from every sector on this platform.
The following data describes the status of the influencer marketing. You can find answers to questions such as how other marketing experts use influencer marketing, how they measure their campaigns and the increases in influencer marketing posts.
Influencer Marketing in Marketing
More than 65% of the brand plans to increase their spending in the field of influencer marketing. In 2018, it is sufficient to be the only user to observe the increase in the influencer marketing activities of the brands. With the following data, we can support that the influencers who have large masses or who have large masses are working more with brands in their shares.
Why Do Brands Make Influencer Marketing Investment?
- 86% To increase brand awareness
- 74% to reach new audiences
- 69% To improve brand loyalty
#Shipping Submission Volumes in 2017
- In 2017, there were #date tags on 1.5 million Instagram posts.
- Influencer market grew by 198% in 2017.
Which basic performance indicators are used for influencer activity?
- 96% Access and display
- 80% Promoting
- 44% created traffic
- Lead Software Developer @CreatorDen
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