Influencer marketing concept represents the shift from an advertising-focused marketing to a human-focused marketing.
There are different opinions about what Influencer marketing is, one of the most talked about concepts in the marketing world. In this article, we will answer the most asked questions about influencer marketing.
What is Influencer Marketing?
Influencer marketing is a strategy in which brands partner with social media phenomena to campaign. Rather than reaching out to people by buying advertisements, brands will sponsor people we call influencers.
Influencer marketing has many applications. It can be used by both B2B and B2C marketers. It is used for new product launches as well as for long term sponsorship strategies. Often you can include celebrity-oriented personalities and these names are shaped around the point of making you a representative of your brand.
New Marketing Philosophy
Influencer Marketing is not a new marketing channel, it is a marketing philosophy.
Influencer marketing concept represents the shift from an advertising-focused marketing to a human-focused marketing. In this direction, the consumer's attention shifts from traditional television advertising to social media, and marketers who are aware of the rapidly rising ad blocking practices tend to be influencer marketing, a more organic marketing method.
Influencer marketing depends on the fact that people are integrated with the social media. Your collaborations with prominent people in these circles allow them to pass on your personal experiences with your brand to their followers and create more compelling and trustworthy content. The Nielsen research firm notes that 92% of consumers are relied on these recommendations, which are transmitted to the ear.
Influencer Marketing has 3 additions:
The contents reach a wide audience. Influencers' comments are more reliable by consumers than television advertisements.
The fresh, creative content that will be created as a result of your partnership with the right influencer creates a strong social communication channel between influencer's follower and your brand.
Inlfluencers have a large number of masses and they shape access to sincerity and intimacy with their followers, unlike traditional celebrities. Partnering with the right influencer will enhance your brand's credibility and help you build a brand image that is consistent with today's conditions.
According to Adweek, those who invest in Influencer marketing receive an average return of 6-6.5 times their investment. In this direction, it is estimated that brands to invest in influencer marketing will increase by 84% over the next 12 months.
How do you achieve success with Influencer Marketing?
Influencer marketing can make a great return, but if it is approached in the wrong way, it can burn your budget. Marketers' biggest mistake is to look at influencer marketing as buying short-term media. This faulty approach leads to misinterpretation of the relationships to be established, the original content created and the targeted content.
There are 4 ways to approach Influencer Marketing:
Focus on the original associations. Influencer relationships are the heart of influencer marketing. An influencer will produce more creative content for your brand when you love and trust your brand, which is why you will get better results.
Give the Influencers freedom. Influencers know their followers better than you. To guide them too much in terms of content they will create; limiting their creativity and impacting the originality of the content to be created. Just give him a brief and let the rest of the creative process shape yourself.
Choose Influencer based on follower features and interaction power. Many marketers choose the influencers of choice based on their follower numbers. This leads to a failure of your campaign due to the fact that the mass of followers does not match your brand.
We offer you the choice of influencers who are sympathetic to your brand or close to your mark as a lifestyle. Because usually their follower masses constitute your target mass.
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