Facebook continues its testing to create ad models in different areas. Facebook Messenger ads, which have been tested in Thailand and Australia for a long time, are already being talked about frequently in social media. Messenger ad testing is a new excitement for Facebook as well as being followed closely by advertisers. Because Facebook Messenger is used around the world is very impressive figures. In the system used by 1.2 billion people per month, the monthly number of messages shared exceeds 2 billion. Taking into account the fact that being included in the Messenger advertising network will create a huge and different opportunity for brands.
Expected Features of Facebook Messenger Coming
The latest information shared about Facebook Messenger ads is the end of the test period. In this regard, Facebook Messenger will also be offering a new advertising service, which will be introduced with the update from now on. This new feature, which will be presented in a gradual way, will enable brands to have a new ecosystem at the point of advertising and marketing.
Moreover, in the new system, only Messenger ads are not coming as a novelty. It will be transferred to Messenger, along with advertisements or action call buttons, via Facebook and Instagram, in the bot service specifically developed for the firm. During this transfer, Facebook Messenger ads will be launched and shown to the people. Moreover, Facebook Messenger ads will aim to create a different effect as there will be no redirection to different systems. There will be different advertising workflows between social networks and Facebook Messenger. Different videos or interstitials will be shown to users while switching to social media channels from Facebook Messenger.
- Lead Software Developer @CreatorDen
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