In the globalizing world economy, consumers have unlimited choices and brands in the face of competitive market conditions; They try to increase their sales with big budget traditional advertisements. These advertisements are often the faces of a few different brands, famous faces and classic scripts that everyone is familiar with. Often these advertising campaigns will draw attention for a few seconds, people talk for a few days, but in the long run the return to the brand is not at the desired level. Peki brands can achieve lasting success in all marketing activities from product sales points to social media, from social benefit to emotional positioning. We have discussed the most effective B2C marketing strategies for your brand with examples for you.
Aim Oriented Marketing
Cause Related Marketing (Aware Marketing); which are integrated with the goals of creating an emotional bond with the target group of customers and earning income with the awareness of social responsibility by earning the "sensitive brand" identity with the brands' social responsibility projects, sales-based is a marketing strategy. By contributing to the sale of brands and their products and the resolution of social problems, brand prestijiThey also provide consumers with brand loyalty. In this way, consumers can not stay with only physical products; diversity is created by considering emotional factors at the same time, awareness is provided emotional connection Established. According to the Cone / Roper report, 8 out of 10 consumers have a more positive attitude towards brands that are interested in social issues and 2 out of 3 product purchases campaigns aimed at a good goal familiar with propensity to change brandswhat they have. Markets that partner with a non-profit organization ensure that consumers are involved in product sales for a social issue, and the support is handled in marketing messages. Donations made to charities from donated goods, assistance to students who have financial difficulties, protection of natural life, and so on. purpose marketing strategies. In cooperation with the Red Cross of the Saatchi & Saatchi brand, it is one of the most meaningful and successful examples of a total of 100 million Swiss francs summed up for a purposeful marketing strategy, calling for assistance to 27 countries for earthquake victims after the earthquake of 17 August 1999. Purpose oriented marketing is a marketing concept that binds the heart of the consumers to the brand in the simplest way.
! 64% of consumers want brands to offer social impact focused business models.
Direct sales marketing strategy (Direct Selling); is a marketing method that sells products and services of brands directly by establishing a relationship with consumers and selling them in their own homes or offices. In direct sales, consumer goods and services are realized by introducing the seller's use or expression at the place where the consumer is located. This marketing model that emerged in the 1920s shows that the encyclopaedians have taken over or the electricity vacuum of the sellers who come to the house. you are reminded that introductions of in-house tools and utensils have been made. Multilevel marketing (Multi Level Marketing) is an advanced type of direct sales marketing strategy; as users of products consumer, as performing the sale distributor and their working hours and earnings entrepreneur A position. Avon, Amway, Herbalife, Oriflame, Tupperware, L'Oréal, The Virgin Group, Unilever and Yves Rocher have gained lasting successes by working with brands, individuals or direct sales companies, and at the same time they have achieved most of their revenues through direct sales. The biggest advantages of the direct sales marketing strategy are, low ad spend and getting rid of the store expenses it is possible to save.
Together Marking and Marketing According to Interest Area
Co - branding (Marking Together); is a marketing strategy that aims to provide benefits for reaching - awareness on the basis of co-branding of two brands. Sponsorship activities of telephone companies and credit cards in interbank partnerships, event ticket sales co-branding are among the most frequently encountered examples in their work. (Rihanna concert sponsored by Bonus Card, Sonisphere music festival being sponsored by Akbank, Ticketix event ticket sales, special discounts for some credit cards, Turkcell sponsorship of events in Kuruçeşme Arena and "Turkcell Kuruçeşme Arena" in event announcements, etc.) Singular branding together the forces of brands establishing short and long term partnerships in marketing strategy; resources and talent are shared, a single common product is created (Sony and Ericsson come together to make common phone calls, etc.) and "There is a hand of nail, two hands."With understanding brands integrated and branded together. (For BMW's Hybrid vehicle i8, Louis Vuitton produces a special set of bags, etc.)
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Affinity marketing (Marketing by Interest); is a marketing strategy aimed at reaching wider masses by increasing efficiency and aiming to appeal to them through the interests of consumers through the partnerships that different brands come together. Strategic partnership of complementary brands According to the interest of marketing strategy, brands reach their common goals faster and more efficiently with effective collaborations. If you want to know more about the subject Click here. Successful case studies from here You can view it.
Point of Purchase marketing (POP); is a marketing strategy that allows the customer to actually evaluate the product of your brand in the absence of an idea of buying or looking for a product. Brochures located at physical points of purchase, such as stores and supermarkets where many products are located, provide information to customers about the products of your brand through the product introductions or the transitions covering their contents, your product purchasing decisions are encouraged. The point to be distinguished here is; instant cash-for-purchase products Point of Sale (POS) it should not be forgotten that it is a marketing method and it should not be evaluated within the POP marketing strategy. Why is the point-of-purchase marketing strategy important? Consumers give 70% of their purchasing decisions within the store, 68% of the purchases are realized without planning and on the spot. Most importantly, 59% of consumers decide what brand to buy at their purchasing points.
Purchased media marketing (Paid Media Advertising); branding is a marketing strategy in which advertisers use purchased ads to grow their website traffic. In this context, search engine marketing (SEM - Search Engine Marketing) is the most widely used method. Google Adwords cost per click through services likePPC, pay - per - click), it is aimed to be in the top rank with keywords in search results of internet users. Paid Media Advertising, which appears as sponsored ads in search results, allows the brand to reach new masses. At this point, it should be taken into account that many users have passed out sponsored advertisements, and the SEM strategy SEO (Search Engine Optimization) studies.
! 76% of businesses use sponsored content and search engine marketing.
For your brand's products, services and services to reach new masses, grow your sales ratios and increase your brand awareness, while continuing to enlist the effective marketing strategies that need to be followed to strengthen your loyalty to the target audience. Click here.
- Dilek Erdensoy, after his language education in America, after his license on philosophy; design, digital media and marketing. The writer who continues to write on various sites; science, technology and philosophy, closely following the media and advertising industry.