Livestreaming on the Rise!
Social media is a network of hundreds of platforms that shapes up with developing technology and creativity. It is possible to follow the phenomena live with the recently introduced LiveStreaming feature. Markets are also boosting this potential by creating partnerships with social media influencers.
Increasing digital influence in creating brand awareness is driving a more effective dialogue between marketers and celebrities and social media phenomena. Thus, brands can touch the widest masses in the shortest way with content that is fun and profitable.
Video Phenomenons and Creators Tinkle No More YouTube
Over the past decade, Youtube has been a force that dominates the entertainment, music and cinema industries. Pazara began to lose Youtube glitter along with the competition created by new arrivals of social media circles. The short series content in applications such as Snapchat, Vine, and Instagram have almost cornered Youtube, the rising popularity of mobile livestreaming applications, including Periscope, YouNow and Meerkat. In this case, Youtube had to share the interest of the online and mobile audience base, which grew at a high speed and was fragmented.
For years Youtube has had a large amount of monopoly of converting online personalities into real fame. But due to the flexible nature of the internet world, Youtube has had to compete with different competitors in different fronts. The power of Youtube is steadfast, the diversity of new social events, the different orientations of advertisers, and the day-to-day weakness of competitors such as Snapchat, Periscope.
The Rise of Livestreaming
Livestreaming is seen as the biggest outflow, even though it has been struggling in the struggle to gain mass popularity in recent years. In 2011, YouTube launched LiveStreaming, which includes a dedicated game streaming service that will launch in 2015. Facebook increased its investments in array content and talented creators, while at the same time launching its own LiveStreaming service. While YouTube and Facebook have yet to be successful in the field of livestreaming, livestreaming has already taken its place on consumers' screens.
Now an entirely new kind of LiveStreaming application is gaining popularity. With mobile devices, simple user interfaces and fixed feature sets in sample applications such as Periscope, Meerkat, YouNow and Blabare, ordinary moments become livestreaming. Unlike YouTube and Facebook, single-purpose mobile applications make the experience easier for creators and viewers.
New Livestreaming Platforms for Z Generation
Platforms like YouNow and Stre.am seem to have increased their popularity in the Y and Z generations, though many of them are livestreaming networks that many have not heard yet. For example, on YouNow, the most popular lifecaster in the Zach Clayton application is the 15-year-old with over 730,000 followers following the @BruhItsZach account and awaiting live-streaming.
While YouNow focuses only on livestreaming and audience participation, Stre.am offers the opportunity to share a Snapchat-like story (called Reels) through videos and pictures for a more comprehensive story that lasts 36 hours. On the other hand, YouNow has launched a social trading platform in which instead of gestures we have used to social media, you buy your YouNow sticks to your audience and leave their favorite publishers to the virtual tip of the jar. Although YouTube phenomena can not be compared to the numbers they earn, YouNow tips are already around $ 50,000 per year.
Livestreaming for C Generation
The Periscope application has quickly become another popular livestreaming service among Twitter users of all ages. In 2015, the year's Apple app was selected. Variety recently reported that Periscope was only used for 100 million publications in the last three months and 200 million publications to date.
Periscope's slogan, "Discover the world through someone else's eyes," tells the user that Twitter followers will be notified when they are about to broadcast and that their followers will see what they see in front of the server lens when they broadcast. Despite being introduced as a voyeurist experience, many popular Periscope users have taken themselves to the camera and created a new "internet reputation" category.
Like traditional video platforms, fans communicate with Periscope users by posting comments and "hearts" to show real-time love. Initially, Periscope intended to add livestreaming interactivity to the Twitter platform. However, Periscope users and fans believe Periscope could be much more than that. Like YouTube, Twitter can convert playbacks to money using ads, promotional content, and adrolls; so stakeholders and creators can create new sources of revenue.
Livestreaming Madness Begins New
When it comes to Livestreaming, we have not seen anything yet. This area is still very fresh and extremely mobile. Just one year after launching the SXSW broadcast stream in 2015, Meerkat abandoned the role of the Livestreaming platform he was focusing on to become a video social network. Soon we will see more new players, pivots, purchases and of course failures. But in the meantime, we will continue to witness the rise of the new Hollywood, which has gained 'internet reputation' and has become important on its own.
Source: Forbes & The Financial Times
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