Brand awareness (Brand Awareness); the recognition of a brand by its products, services and services, and its recognition in its own field. While performing the purchasing behaviors of the consumers in search of products for their needs brands that come to mind first, reaching a large audience on their own brand awareness are successful brands. Even if you do not write a name on the logos, the companies that are known only to you by their emblems are brands that carried brand awareness to the globe and are at peak. Starbucks, McDonald's, Apple, Nike and Pepsi brands are the most successful examples. Even during the demonstrations at the 2018 Winter Olympics in South Korea, millions of people Thinking of the South Korean flag as the Pepsi logos it was thought that markan was the sponsor of olimpiyata and this caused great repercussions in the social media.
I for one am sick and tired of the commercialization of the olympics. South Korea making a giant human Pepsi logo during the opening ceremonies ?? For shame. pic.twitter.com/9lu0z1xtll
- www.creedthoughts.gov.wwwcreedthoughts (@BWetherJohnson) February 9, 2018
Right now With which marketing strategy can brand awareness be increased globally? In recent years the popular marketing mentality influencer marketing and brands have begun to be recognized worldwide by building empires from zero to millions of dollars and increasing brand awareness.
1- Daniel Wellington:
How is the $ 15,000 Initiative Transformed into the $ 228 Million Global Fashion Empire?
Swedish famous watch brand Daniel Wellington, Initiated with $ 15,000, With influencer marketing strategy in 5 years into a world famous brand Profit more than $ 228 million . The stylish and minimalist Chinese-made watches have successfully upgraded globally using special NATO straps and influencers. User Generated Content with Influencer marketing (user-generated content) strategies, all social media platforms the #danielwellingto and location based (Example: #dwinlosangeles) hours using the Hashtags as a gift to thousands of influencers brand awareness Increased. Influencers have turned their followers into end consumers by giving them special discount codes for their use in their shares. Also; social media users buy and share Daniel Wellington watches and choose the best photos #dwpickoftheday Shared in the Instagram account of the mark with hashtag; so that the brand is recognized by a wider audience managed to increase brand awareness and sales rates simultaneously.
At the same time, emotional connection between social media users and brand brand loyalty was also provided. Sharing of photographs of followers' photos on the account of the mark, as well as the role of promoting personal accounts interaction provided.
- Instagram account of the brand, influencer marketing strategy to 850 bden 2.1 millionin total Increased by 1.2 million.
- More than 800 photos and videos were shared in Instagram with the hashtag campaign with Influencers.
- Influencer marketing strategy, the Daniel Wellington brand 214% profit per year .
- The brand that chooses the influencer marketing method 4.695% growth in 3 years by providing Europe's fastest growing private company also won the title.
Cosmetics Company Becomes a $ 500 Million Brand with a Single Influencer
The world famous beauty brand with a $ 500 million deal in 2014 L'Oreal purchased by NYX CosmeticsIn 1999, the founder of the company, Toni Ko, borrowed $ 250,000 from the investment budget. At first, she set up a stand in pharmacies and sold lip and eye pencils for 1.99 dollars. In 2008, a female employee at her company joined a Vloggera on Youtube discovered the power of influencer marketing. By collaborating with the bloggers and Vloggers that send the product samples User Generated Content has begun to use its strategy. With the interaction of social media influencers organic growth NYX brand, 97% of social media interaction only in 1 year 57% increase in sales . (Won media value -EMV- while it was 50 million dollars in the process, 93 million dollars were sold.)
Instead of working with celebrities NYX uses influencers as brand face cosmetics, make-up NYX Face Awards brought hundreds of influencers and professional makers together. (To learn the differences between Celebrity, Phenomenon, Trademark and Influencer Click here.) Even by winning in a competition among makeup influencer in Turkey in 2016 he was invited to the grand award ceremony held in Los Angeles.
Bringing brand-influenced influencers to consumers in retail stores NYX, both marketing experience as well as influencer marketing strategy blending into a special place in the heart of the target mass. The customers who came to the store followed with interest makeup influencers and experienced a quality experience by learning to use NYX products in the most accurate way with professional makeup. As of the end of 2017, there were 12.2 million followers among cosmetics brands 4th in global located NYX, on all social media platforms Among the top five cosmetic brands is taking place. Brand that first recognized the power of social media on make-uptelling NYX Global Business Development and Marketing General Manager Nathalie Kristo, that they address many different groups and that the secret behind their success is different macro and micro influencersin effect. NYX brand influencer marketing If you want to read the success story in detail here You can click.
Millennial Influencers and Fethetti by dividing America into seasons
In recent times, a heated debate over mobile-based vehicle demand service uberhas been instrumental to more than 5 billion trips through the implementation so far, and the worldwide annual revenue has reached 1.7 billion dollars. The city, which operates in more than 250 cities in 50 countries, has the highest monthly revenue in New York with 26 million dollars. Spring and summer 2017 Brand awareness in New York City wanting to increase uber, the majority from macro influencers and Millennials (Y belt) 18 different Instagrammer in collaboration with the New York-based total of 32 sponsored content influencer marketing campaign It was created. @uber_nyc On shares that are accounted for #uberpartn is per shipment using hashtag average 7% interaction . A similar influencer campaign uber, targeting the US as a whole in the autumn 13 different Instagrammers from Millennial (4 of these micro influencer) with 15 sponsored content and @ub is account is labeled #whereto hashtag. Senders received an average of 6.1%. Both campaigns The influencers sent hundreds of thousands of comments and comments. (Click for another brand example: Beverage Devi Coca Cola How did you raise Brand Awareness with Influencers?)
Influencer Marketing's Strengths From $ 20 Thousand Months to $ 10 Million Trades
Where tooth whitening products are involved hismil to Nik Mirkovic and Alex Tomic, the founders of the initiative, combined all their With 20 thousand dollars when they set out to realize their dreams first stole the influencer's door. Entrepreneurs targeting people between the ages of 15 and 24 thought that by giving their products to the influencers they would be able to reach their customers best. Influencer on in their cooperation "HiSmile lifestyle"Philosophy Snapchat, Instagram, Youtube and Musical.ly and so on. have formed a wide range of campaigns in social media channels.
Cooperating with Kylie Jenner, who has more than 100 million followers for a period, sent 5 Instagrams in total Over 1 million views and over 100 interpreted interactions . Influencer marketing's 20,000 dollar venture has reached $ 10 million in company value in just 18 months. As a small venture in 2014, hismil to, reaching more than 100 customers globally, bringing today's corporate value to over $ 40 million. While there are more than 2 million followers in the social media brand that do not give up the influencer marketing strategy More than 2 influencers continues to work with. (To review the brand's influencer strategies across all social media platforms Click here.)
5- Best Fiends:
Mobile Game Reaching 17 Million Customers With Youtube Influencer
The triple matching game like Candy Crush, which was put on the market in 2014 Best Fiends, More than 13 million subscribers lifestyle Youtuber Rachel Levin and used the power of the influencer marketing strategy. Youtuber “If Google Was On Summer Break"And"If Google Was Your Girlfriend"With the sketches he prepares Over 17 million views, 523 thousand likes took. As the main theme of sketches Best Fiends the game was played and detailed information on the game was provided during the video breaks. Assigning a money to a videotape influencia is, a witty dille by the practice of these sketches sponsored content It is also very well received by its followers. received positive interactions. Mobile users playing triple matching game 69% of women Rachel's election as an influencer was a successful move. Lifestyle influencer it has made it easier for casual gamers to get to them than hardcore gamers.
Brands using Influencer marketing strategy; influenced by mouth marketing (WOMM) brand awareness and sales rates at the same time, while at the same time gaining the respect of the target groups brand loyalty they are preparing a safe ground for creating. Along with that happy customers marka sharing experiences motive about reputation and improve customer relationships. Influencer marketing strategy to increase your brand awareness and to reach the widest masses to match the right influencers CreatorDen influencer marketing platformna here you can sign up immediately and sign up for successful social media campaigns. Please click on the related titles for other articles that will be your guide in your marketing campaigns.
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- Dilek Erdensoy, after his language education in America, after his license on philosophy; design, digital media and marketing. The writer who continues to write on various sites; science, technology and philosophy, closely following the media and advertising industry.