Facebookfounder and CEO of Mark Zuckerberg in January, we announced that the new algorithm in the giant social network will show the sharing of users' friends and family members as a priority in the news flow. Undoubtedly, the users will appreciate this new affair, as the other side of the medallion loses business circles, brands and media groups. Because this change banner the effect of ads is almost zero. On the other hand, this new situation does not have the originality, and even the brand sponsor contents which transmit fake information and the opinions of opinion leaders who doubtfully find the consumers artificially (The influencia) It is also clear that it appears to be a measure against the advertisements used.
Rather than talking about the relationship of some of our consumers with brands, we wonder how this decision will affect how advertisers reach consumers. The truth is that this step by Facebook was a major blow to traditional advertising. Because many companies social media marketing Nowadays, when we start to make big investments in the field, this new algorithm will be a new order. The race will determine the ability to create original content through social media phenomena in order to appear on top of brands' Facebook news stream. Well, last year only spent on Instagram influencers $ 1 billion a market, how ready is it?
Influencer industry all of us who burst out of money. So much so that last year total $ 1.5 billion a business line is still in this area of the showers, only 2 years after the cake 20 billion dollars is expected to grow up. The most important catalyst for this rapid development is that 67 percent of marketing teams believe that the phenomena they work with for brands are reaching wider masses and creating positive effects on their campaigns.
There is a better influencer marketing to consumers and consumers, in other words influencer marketing experience what can you do to keep it alive? It is not hard at all to answer this question. The more time companies spend on influencer selection, the higher the quality of the experience. You'll work with professional platforms (which naturally from creatore ) your mark can find the best proponent or opinion leader for you that will complement your campaign goals.
But if you are a brand that wants to do it in its own right, you can implement the following 4 important tips and you can establish long-term partnerships with the right phenomena so that you can pass your message to the target audience.
1. Work with Original Content Producing Influencers
Working with phenomena is an ideal way to connect with the masses that are focused on the digital field. But this method works only if you are investing in the values that your brand carries and the phenomena that produce unique and original content with the message you want to convey.
We all know that likes and buy follower it is always possible. Just come back with convincing and discerning content that makes your investment efficient and gains the confidence of the mass of consumers you target. For this reason, before you agree with your opinion leaders that you think you should use for your brand, you should be sure that you are tinkering with this subject.
Look at the news flows of phenomena you see as potential, observe the stories you share, and examine their interactions with their followers. Confirm that the content they produce is original, pay attention to whether they behave in a transparent manner, watch their followers with realistic examples, and finally observe whether they act in the sense of humor where it is needed. One of the spots you should not miss in this spot influencia is the account the ratio of followers to the number of people they follow. The ideal ratio in this regard is the minimum number of people your representative will be five times has follow-up. Keep in mind that the rates below or above are at risk.
2. Relatively Less Familiar People May Have Major Effects
Although taking advantage of celebrities to bring your brand and products to the foreground is part of the marketing of influencers, people of great fame may not always be the best option.
Because these names require large budgets, nevertheless they may not give the desired result. The ear can come as a surprise, but on the contrary, the less well-known opinion leaders are more intriguing with original content it could create an explosion for your brand. They can also get a higher interaction with your products at a lower cost in social networks.
Taking this into consideration, it is extremely important that you investigate opinion leaders who are already attracting attention and who make a sound with interesting content. Then you can reduce the number of possible phenomena by looking at the level of interaction. Afterwards, choose the respondents who are liked, comment on the comments, and leave out those who have too many people to follow. Because research, 1000 to 100000 of the phenomena that followed interaction show that it is the opinion leaders who create it.
3. Position Phenomenons to Fit a Brand with Your Brand
One of the best ways to promote identity and gain confidence in your target group is to make use of influencers who really love your brand, who really likes the products you produce in your daily life.
Because the sincere behavior of the people who use your products in daily life and the convincing enthusiasm that they reflect reflect a positive impact on potential consumers. In this context, you can incorporate your brand's affectionate influence into a brand ambassador program that you will create.
4. Follow Data Analysis of the Business Universe with Data Analysis
It is very important that you measure your output so that your investment gives you the highest return and you can be sure of the efficiency of your collaborations with influencers. That's precisely why you have to manage the partnerships you have made with the leaders of opinion, to measure the impact they created through sharing, and your marketing strategies you need to use data analysis programs for planning quickly and efficiently.
Provides qualitative and statistical data on brand accounts as well as consumer surveys to measure the impact of various marketing activities on brands. Instagram Analytics program is one of the most useful data analysis platforms that marketing teams can use for this purpose. Also; real-time and cloud-based employee Google Analytics and Google Data Studio We can also evaluate such applications.
In summary, a phenomenon marketing project that you start without evaluating these points may exhaust both your brand and the audience you want to reach. If you are building a stronger opinion or partnering with a phenomenon, and in this way you can pass on your unique marketing efforts, you can be confident that your brand's sails will swell and your ship will continue to sail on its way.
- He has graduated from Uludağ University International Relations Department in 2009 and Anadolu University Brand Communication Department in 2015. He has been working on marketing and advertising since 2013. He is a writer working with traditional and digital advertising agencies on national and global scale, working as a text writer on and above the line, while continuing his studies on Turkish Language and Literature at Anadolu University. It is known that the greatest passion is literature, closely following the festivals in the city. One day he dreams of going to Patagonia.