Influencer marketing is a powerful marketing strategy for brands that do not want to pressure consumers and create ad perception. Markets prefer influencer content to convey their messages in a natural and attractive way to consumers.
There are many strategies you can follow depending on how you want to promote yourself as an influencer. Here are the twenty-five steps you can begin to implement from today:
1. Produce a lot of enlightening content about your area.
If you want to be seen as an expert in your field, you should make regular and useful content. First of all, read, navigate and research abundantly. Prepare original content on topics that your followers can take care of, you have to be different!
2. Know what your followers want and give them what they want.
Your followers told you what you want with the reactions you gave them. Be absolutely sure of your followers' emails, comments and likes, and set your content accordingly.
3. Do not just focus on your own mark or product.
Still, some employers think that influencer marketing is simply telling how good its products and services are from good, successful and competitive brands. But this is a very small part of the marketing part. Apart from that, preparing the industry-related content you are promoting should be a much bigger part of the campaign you are going to run.
4. Always be natural.
Being artificial in the social media channels is not going to be positive for what you think is not true, and if you are not honest in your sharing. If you want to be an influencer, always be true and honest to yourself and your followers.
5. Remember that the quality of your followers is important, not the number of followers.
It is imperative to be a follower to become an Influencer. It is nice to call big masses, but a qualified and loyal follower is more important. Do your followers trust you? Do your followers follow your share and care about your thoughts? Make sure the answers to these questions are positive.
6. Share your thoughts.
According to a poll, 79% of social media followers expect influencers to have stances and considerations in specific issues. The followers want the influencers to share their thoughts without hesitation and honestly, even if it is not a popular idea that the influencer has the necessary conditions. Do not hesitate to share your thoughts and attitude about the agenda at the right time.
7. Follow social media on topics that interest you.
Being an Influencer requires you to master every aspect of the industry you are interested in. You should follow social media content about the industry you are interested in with the help of various channels. It must be a well-thought-out idea about the issues that are being discussed in social media.
8. Reach beyond your own pursuit.
Influencers do not just have to build their own followers. At the same time, you should also communicate with social media users outside your own followers and acquire new followers. This is possible by following other influencers' share and commenting or by being active in various Facebook and LinkedIn groups.
9. Participate in events related to the industry you are interested in.
Participate in events where you can meet face-to-face with your followers to become a full influencer. Also keep good relations with influencers and try to respond positively to invitations to speak. Loyal followers who will share your knowledge and experience outside of social media will also gain you.
10. Prepare content for successful sites related to the industry you are interested in.
Another way to gain effective and loyal followers is to regularly provide content for leading platforms in your industry. In this way you will not only gain new followers but also increase your credibility.
11. Practice perfection.
To be an Influencer you must first be perfected in your own space. According to Malcolm Gladwell, 10,000 hours of work is required to achieve world-class success in a given situation. Spend time developing your skills and becoming an expert in your field.
12. Be dominated by sectoral developments.
As an influencer, your followers are always waiting to hear what's happening in your industry. Follow up sectoral blogs and follow the influencers who are interested in the same sector. The most important and effective is to follow the sectoral news platforms. On this count, you will first be informed of sectoral developments.
13. Announce first sector developments.
Your followers will want to hear from you first because there is a sectoral development and they will be curious about your ideas. Sharing reliable sectoral developments will ensure you become an effective and reliable influencer in the long run.
14. Identify the audience you want to address.
Being a big fish in small sea at first stage is a situation you can choose as an influencer. If you want to enlarge your weight afterwards. But first of all, it makes it easy for you to be an influencer to produce content that you know and love.
15. Read every day.
As an influencer you should develop yourself every day. You can expand your view by regularly reading books, blogs or magazines about your industry as well as your general interests.
16. Use qualified keywords in your content.
Sectoral keywords increase both interactivity and make you easier to find. If you search for the top keywords in the searched keywords, your recognition and reliability will increase.
17. Interact with the Influencers.
Influencers and other influencers are followed by social media users. So being in contact with the influencers will increase your awareness, as well as help you capture new opportunities and build relationships.
18. Focus on adding value before you start making money.
If you are new to becoming an influencer, prepare and publish many qualified and excellent content. Do not raise a price to promote a product without creating an audience so that your credibility against the brand is not compromised. Once you start addressing a niche audience, you can start collaborating with brands.
19. Get a plan to market your content.
Just creating content will not be enough to be a full influencer. You can use social media channels as well as the websites and blogs of the sectors you are interested in to deliver your content to the masses.
20. Support other influencer content.
It's nice to create and share your own content. But you are not the only one interested. If you think that other quality content prepared by other influencers will be useful for your followers, do not hesitate to share them.
Write on blogs, on sectoral websites, in magazines, in newspapers! You can even write books. Writing is the best way to express yourself and prove your expertise in your field.
22. Set keyword alerts.
Use the applications that will tell you all the content related to the key words you will choose to learn first and share with your followers what's happening in the industry you are interested in. So you can follow the developments very closely.
23. Edit the events.
Organizing free and live events will give you the chance to share your information in a more friendly environment. It is also a great opportunity to create your own e-mail list, to expand your authority and your domain.
24. Develop sectoral surveys
It is important to share information with others, but sharing original information and data is invaluable. Gather information that no one has access to by applying regular surveys to your readers or followers.
25. Empower others
Bill Gates said, "The leaders of the next century will be people who empower others." While solving people's problems in their place, discover ways to motivate, educate and inspire your readers and followers. So they also have the equipment needed for success.
- Ozden Ozturk, after the training in the field of finance e-commerce and marketing companies turned to the field of operations. She continued her yoga, individual coaching, reiki and meditation classes. He currently works as a Chief Operations Manager at CreatorDen, and gives yoga classes.