Influencer marketing is considered as trust based "friend suggestion" marketing tool and based on close relationship between influencers and their followers. Influencer marketing is basically answers "Where did you buy this shirt?" type of questions. It increases brand visibility on digital world and brings high return on investment in the direction of brands' communication purposes.
Pantene 3 Minute Miracle A 20 day study with 13 influencers was conducted in order to increase the spokenness around the product in the campaign for the hair cream launch period.
With the renewed formula, the goal is to increase awareness of the Neutrogena Eye Make-Up Cleaner entering the market and to provide the experience of 13 Care & Beauty influencers active in Instagram and Youtube channels.
I want my brand to reach new masses with influencer marketing.
I have a direct influence on the decisions of the follower, and I want to translate this audience.