Inspired from nature and simplicity, Wasa, a Swedish traditional taste, wants to tell consumers that it’s products are a healthy alternative to bread. We targeted women between 15-54 ages, prioritizing an active and healthy life. We collaborated with almost 200 influencers through sending Wasa kits that include Wasa products, quick recipes with Wasa for different times of the day. We identified occasions of Wasa consumptions and designed the whole influencer marketing program according to these. Collaborating with three hero influencers, a dietitian, a home-chef and a lifestyle influencer, together we created content that serves these occasions. As a result the online sales volume of Wasa products increased by 100% with a revenue growth of 90%

Nescafe Xpress is a soft drink loved by many consumers all around the world. Nescafe acted on the insight that consumers are demanding a suger-free Xpress product. We collaborated with 6 influencers on Instagram that has over 7.6 million followers in sum with a huge reach potential. We targeted mainly Gen Z consumers as they are owning the product in many occasions during their daily life. Collaborating with influencers we created a campaign mechanic where influencers challenged Nescafe to launch it’s new sugar-free product. All of the influencers promised to do try new experiences such as skydiving if Nescafe launches it. After the launch they all created content of the experience placing the product in their content, fulfilling their promise. Our launch campaign resulted a %11 engagement rate and over 500K reach to our target audience.